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Mixing business and science, a recipe for a successful PhD.

Science and engineering doctoral students at The Australian National University (ANU) have come up with an innovative way to promote science research.

“Scientists have great stories, but sometimes they are a bit hard to understand”, said PhD student, and PR officer, Julia Ellyard. “Our goal was to promote ANU scientific achievements using pictures and words that can be readily understood.”

The students designed, established and ran a company that harnessed the talents of ANU students. Drawing on past experiences in promoting their own research, the students formed a company called BiyaTech, and set about designing a calendar that helped explain the great work done at the ANU.

Featured in the 2006 calendar are 12 researchers from the health and medical sciences, the natural sciences and engineering and computing. These researchers are involved in important work on issues ranging for cancer medicine to how the universe expands.

The YAA program allows students to learn about business and marketing skills in order to help them further their careers. The ANU got right behind its students in producing the calendar. Professor Lawrence Cram, the Deputy Vice Chancellor of Research at the ANU has been fully supportive of the student's efforts. “Our young scientists produce brilliant, innovative research, and it is great to see them developing teamwork and commercial skills as well”, said Professor Cram. “The YAA program helped us develop communication skills and business acumen. We are also very appreciative to all of the ANU community who have helped to make this business a success; by extending their help as models, providing us with insight to their research or by contributing design expertise to our calendar.” said PhD student, and managing director, Nisrine El-Mogharbel.

The calendars will be distributed to local schools, business and scientific research labs to increase understanding of science and the research being undertaken at the ANU.

Organisations interested in receiving calendars should contact BiyaTech directly on 0438212598.

Interviews available with BiyaTech PR Officer, Julia Ellyard on M: 0438212598 OR

BiyaTech Managing Director, Nisrine El Mogharbel on T: 02 6125 2371.

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